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Chanel Tower junio 20, 2008

Posted by christian saucedo in Media facade.
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Tipo. Fachada media – auto activa

Autor. Arq. Peter Marino

Autor instalación. Tanteri + Associates & SGF Associates in partnership with LED Effects

Edificio. Almacenes Chanel

Ciudad. Tokio

País. Japón

Año. 2004

Web. http://www.chanel-ginza.com/facade/

Imágenes. http://www.mediaarchitecture.org/conf/about/chanel-tower/

Video. http://www.youtube.com/watch?v=7pA5RESEaOQ&feature=related

Vía. http://www.aia.org/

Descripción

Inaugurada en 2004, la Boutique Chanel, proyecto del Arq. Peter Marino en el distrito de Ginza, puede describirse como una construcción que alberga una enorme superficie cinénica a través de una impresionante fachada electrónica. La fachada, convertida en una inmensa pantalla compuesta por 700,000 piezas de LED´s controlados cada uno independientemente, puede ser programada para presentar contenidos de toda indole a través de su proyección monocromática. Una superficie que a través de los videos e imágenes presentados en esta, se convierte en interfaz de la moda.

Se puede destacar que el edificio ha servido como lienzo para el desarrollo de contenidos de arte, uno de estos fue el presentado por el fotógrafo Michal Rovner a través de la instalación de videos “Tweed, Tokio”. Pieza que se presento de manera simultánea en la fachada del almacén Chanel en Ozaka.

Description

A new commercial tower, designed by New York City-based architect Peter Marino, FAIA, opened December 4 in the Ginza district of Tokyo. Drawing on Marino’s incorporation of 700,000 embedded light-emitting diodes (LED) in the tower’s façade, Israeli artist Michal Rovner created her newest video installation, “Tweed, Tokyo.” Rovner’s work radiates out from the Ginza tower as well as Chanel’s boutique in Osaka, both designed by Marino, and are on display through the end of the year.

Completed in only 14 months, Chanel Ginza’s construction was accelerated by dividing the structure into three components and simultaneously advancing the work on each section. At 10 floors and 6,098 square meters of floor space, the tower is the company’s largest retail facility in the world. The first three floors contain Chanel’s “luxurious yet intimate” retail boutiques. Floor Four holds the Nexus Hall, a multi-purpose performance and display area that will be used to host concerts and exhibitions. The fifth through ninth floors serve as office space, and the tenth floor holds the Beige Tokyo Restaurant, a collaboration with renowned chef Alain Ducasse. The rooftop terrace offers customers a more relaxed eatery, Le Jardin de Tweed café.

Iconic Chanel

The tower is layered with stainless steel in glass to symbolize quilting, an icon of Chanel, and is semi-transparent during the daytime and fully transparent at night. Programmed into the tower’s massive LED display, Rovner’s installation generates dreamy images on the façade of the Chanel tweed. Marino says that his “inspiration for creating the massive LED display was the Chanel tweed, which is as iconic as the brand’s logo. In fact, it is part of the fabric of the brand’s DNA.”

Rovner is known for using moving images of the human form as the central element of her artistic themes. The artist notes that “Tweed, Tokyo” and “Tweed, Osaka” reflect the perpetual motion of pedestrians who pass by the boutiques as if filmed from the sky. When animation brings it to life, this vibrant activity succeeds in teasing out pulsating tweed, and fusing the intricacies of architecture, textile, and mathematics into a singular expression of humanity.

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