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The Cloud junio 24, 2008

Posted by christian saucedo in Technology research in surfaces.
Tags: , ,

Tipo.  Desarrollo tecnológico . superficie interactiva

Autor. Federico Casalegno, William J. Mitchell & MIT Mobile Experience Lab

Investigación y desarrollo. MIT Mobile Experience Lab & Pitti Immagine

Año. 2007

Web. http://www.thecloud.ws/overview.html

Imágenes. http://www.thecloud.ws/overview.html

Video. http://www.youtube.com/watch?v=wLBvMl8nvng

Vía. http://mobile.mit.edu/


Tle cloud, se trata de una escultura orgánica que responde a la interacción humana, componiendo una estructura visual a través de la iluminación que provocan en su superficie 15,000 conductores de fibra óptica, cada uno con la posibilidad de expresarse de manera individual.

Su estructura construida de fibra de carbono, se expande por cerca de cuatro metros y contiene alrededor de 65 kilómetros de hilos de fibra óptica, la cual utiliza para reaccionar al sentir de una presencia y también al ser tocada por la gente que se acerca a ella, formando con esto nuevas posibilidades para la construcción de la información como resultado de una interacción, misma que manifiesta a través del sonido y la luz, presentando de igual forma una dicotomía entre luminiscencia y oscuridad.

Localizada en el Centro de Florencia sobre la entrada de la Fortezza de Basso. The Cloud forma parte del proyecto “Redesigning Fashion Trade Shows 2007” avalado en gran medida por Pitti Immagine en colaboración con el MIT Mobile Experience Lab. Este proyecto se presenta como una obra a largo plazo que tiene el objetivo de repensar el concepto del uso de nuevas tecnologías para lograr perspectives y experiencias sensoriales inmersas en el fashion trade shows.


An organic sculptural landmark that responds to human interaction and expresses context awareness using hundreds of sensors and over 15,000 individually addressable optical fibers. Constructed of carbon glass, spanning over four meters, and containing more than 65 kilometers of fiber optics, the Cloud encourages visitors to touch and interact with information in new ways, manifesting emotions and behavior through sound and a dichotomy of luminescence and darkness.

Located in downtown Florence outside the Fortezza da Basso. the Cloud is part of the “Redesigning Fashion Trade Shows” project that Pitti Immagine launched with MIT Mobile Experience Lab in January 2007. It is a long-term project that will creatively rethink the trade show concept and will propose innovative technologies, perspectives and sensory experiences for fashion trade shows.

Nearby interaction 

The cloud is capable of detecting presence and engaging with users through its multi-fiber touch interface. Tactile engagement with the individual fibers provokes a variety of responses from the cloud, ranging from ambient lighting to animation and sound. The cloud’s open-source development platform encourages users to contribute to a growing library of creative interactions that will stretch the limits of the imagination.


The shape of the Cloud originates from a plastic movement in space that is frozen in time, a still image capturing an instant of a volume in motion. The Cloud’s form is continuous and soft, its curvaceous, seductive and yet intriguing. It was designed to be seen both from inside and outside, so it turns on itself revealing a convex curved surface to the exterior while embracing the interior space of the pavilion with its internal concave shape.

The cutting edge design techniques used in our process allowed defining continuous curved surfaces, which respond to varying modeling forces, which result in the final gesture of the cloud, as a liquid mass emerging from the ground and free-floating in space. The surface treatment is of a highly polished gloss, as the Cloud displays at the same time that it reflects its environment, it becomes a witness of the space and it inhabitants. The cloud reflects its surroundings as it reacts to it.


Mixing a powerful light source with the beauty of fiber optics, the Cloud is made with more than 15,000 individually addressable fibers. Each fiber represents a pixel that can be touched, modified, or moved in a physical way.



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