LogoType agosto 6, 2008Posted by christian saucedo in Display LED.
Tags: Display LED, Display LED - Auto active
Tipo. Pantalla LED – auto activa
Autor. Flunk, blip creative
Autor instalación. Flunk, blip creative & Element labs
Edificio. Invernadero del Museo de Sunderland
LogoType employs the artwork of a thousand corporate logos from an internet archive and generates an endless stream of superposed marques. The resulting animation, in which intersection, overlay and other procedural editing techniques continually generate new hybrids and jamais vu-s, manipulates our perception of corporate propaganda and the media. Anaesthetisation from the torrent of commercial imagery that is now unavoidable in the urban environment is contrasted in LogoType with the abrupt presentation of the familiar in unexpected context.
Technological Surprise is a dynamic computation of imagery originating from recently released US Defence Advanced Projects Research Agency records of remarkable contractor-led developments. These ‘blue-skies’ activities, unprecedented in DARPA history, were conducted by isolated contractors, more on topics of civil control than with immediate military application. The material – largely intended for presentation to management – has a visual language rooted in early video games, yet the benign appearance of the imagery belies serious and often sinister consequences.