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EDD The Hague agosto 28, 2008

Posted by christian saucedo in Media facade.
Tags: ,

EDD the hague 00

Tipo. Fachada media – interactiva

Autor instalación. Paul Klotz

Edificio. The Hague’s Hotel Mercure

Ciudad. La Haya

País. Paises bajos

Año. 2007

Web. http://www.todaysart.nl & http://www.led-art.nl

Imágenes. http://www.led-art.nl/Led-Art_EDD_Bright.pdf

Video. –

Vía. Bright: Architectural illumination and lightinstallations & http://www.led-art.nl/



A proposal for Generator, LED-Art, headed by media artist Paul Klotz, usedEDD (Embedded Data-tex-ture Display) to offer a concept designed to trans- form the skin of a traditional building into a dynamic façade. 

Initially developed for the Today’s Art festival in The Hague, the proprietary concept was re-worked to fit the formulaic window structure and building frontage of The Hague’s Hotel Mercure, situated in the city’s central Spui Plaza. Prohibited from making alterations to the original architecture, Klotz was responsible for ensuring the project remained considerate to the building’s primary function. The design therefore included considerations such as maintaining window transparency to allow hotel guests to see out. As an alternative to attaching external fixtures to the build- ing, LED-Art decided to employ the use of LagoLED Deko panels. Providing a unique printed dot matrix, distributing light to the surface of a side-lit acrylic panel, the Deko panels were fitted with LagoLED RGB strips to guarantee a full RGB colour spectrum and strong, even light output. A high refresh rate was provided by DMXII controllers.

Inspired by the endless number of sequences in our natural environment, the artistic ideology behind the EDD is to take the sometimes hidden, dynamic pat- terns that surround us daily and translate these into abstractlight animations. With this in mind, the con- tent for the system is designed to continually change; specific themes are elaborated at the discretion of the curator-orientated art and content management system. In addition to the project’s website providing information on current, future and previous concepts, Hotel Mercure and the Municipality of TheHague also have the option to become involved in the promo- tion and marketing of the façade.

Unlike other large-scale billboards that mask the front of buildings, by web-enabling the system, there are very few limitations concerning the input of data. Using sensors linked to small but powerful embedded systems, like the MRP developed by KITT engineer- ing, the control units can process obtained data and transmit it via the internet to the main controller in TheHague. Desired data can also be retrieved from existing databases, accessible on the internet.

By combining an interactive visualization program with open-source accessibility allows the content provider or artist for each project to make a custom application and have it implemented by the system programmer.

Ensuring all plans presented are within the boundaries of the cultural policy is an important issue for EDD, enabling the curators to make appropriate selections. Applied themes can include social, cultural, environ- mental, political or educational issues. It is hoped thatthe beauty of these visual transformations will prompt people to question the ideas behind them and, in turn, increase their social awareness. 

Concepts for the façade

– An interactive display incorporating a camera inter- face to track people’s activity on Spui Plaza. The idea is to encourage people on the street to move playfully and consciously communicate with the architecture to generate patterns. Movements captured would be instantly translated into colour traces on the panels.

– Animated natural phenomena, such as waves – a reference to TheHague’s historic infrastructure and the recent floods occurring worldwide – supported by live sounds from the nearby seaside. This application would be reliant on real-time data such as wind force and sea levels to generate input variables. 

– A global communication system, gathering data from multiple continents simultaneously to show visual transformations from a global point of view. Keen to avoid illumination glare which could become a source of annoyance for people in the surrounding area, LED-Art intends the colours in the EDD’s ani-mated ‘data-textures’ to adapt in a gentle and smooth transition. Naturally, the actual speed of transition will depend on the concept written by the artist and can easily be adjusted for specific themes and events. For a festival for example, a more vivid, dynamic content can be generated in response to the visitors on the plaza.

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