jump to navigation

Time Warner Prow Sculpture septiembre 3, 2008

Posted by christian saucedo in Display LED.
Tags: ,

Tipo. Pantalla LED – auto activa

Autor instalación. David Rome, Ted Mather, Brian Webb & Rome Antics Productions

Edificio.  Centro CNN Time Warner

Ciudad. Nueva York

País. EUA

Año. 2004

Web. http://www.romeantics.com/prow/

Imágenes. http://www.romeantics.com/prow/ & http://www.indexaward.dk

Video. http://www.indexaward.dk/2007/default.asp?id=706&show=nomination&nominationid=99&playmovie=quicktime

Vía. http://www.romeantics.com , http://www.ledsmagazine.com http://www.tmld.net/


En el corazón de Columbus Cicle en Nueva York, se encuentra el centro CNN Time warner, promovido como un edificio en donde confluyen sin precedentes la cultura, el entretenimiento, la tecnología y sofisticación. Cuatro elementos que encajan muy bien en el espíritu de la Gran Manzana y su gente.

En 2004 El cubo acristalado adjunto al complejo del centro, fue pretexto para presentar en este una instalación coordinada por el diseñador lumínico Ted Mather y RomeAntics.

Bajo el concepto de crear una escultura de luz que se expresara por las noches en este lugar de la ciudad, Marther creó una escultura utilizando los 150 pies de altura de la torre y 36 páneles LED (en grupos de 12 unidades, con medidas de 2 x 8, 6×6 y 4×12 pies) de  de Scharff Weisberg Lighting. Pantallas que a través de la arquitectura de cristal del complejo, producen un sinnúmero de efectos y colores a los residente neuyorkinos, a los turistas y a toda la gente que se aproxime a este particular e inigualable lugar.

“Llevó aproximadamente dos años en concluir la obra”, expresa en una entrevista David Rome, “entre la manufacturación de las pantallas LED, la instalación y su programación”.

El resultado final es la Prow Ssculpture, un enorme reloj lumínico que da cuanta del tiempo transcurrido en esta enorme metrópolis.

Por el día, la escultura tiene una forma ligera, como un escaparate de cristal flotante. Por las tardes, este cubo translúcido se ilumina con la luz interior proveniente de las pantallas instaladas dentro de este, mismas que son controladas por un sistema Scharff Weisberg, creando así una serie de transformaciones lumínicas. A través de los colores de los paneles LED, se conceptualiza un reloj simbólico, el cual puede ser visible en lapsos de 15 minutos, logrando con esto el cometido de la pieza, y extraordinarias vistas en la zona de Columbus Circle.


The new 150-foot Prow Sculpture, which has been called a glowing nighttime exclamation point over Columbus Circle, is attracting attention at Time Warner Center, the headquarters of the media and entertainment giant. The environmental sculpture, which features three groups of 12 LED panels from Scharff Weisberg Lighting, is housed in an architectural glass prow where its array of lights, colors and patterns captivates New York City residents, passers-by and tourists alike.

“The sculpture is one of our most visible permanent installations,” says Scharff Weisberg President Josh Weisberg. “It uses technology in a very subtle way, which is not often the case with public installations. Its only goal is to be beautiful: It’s not selling anything.”

“This job was truly exceptional,” adds producer David Rome who’s RomeAntics Productions was responsible for the art installation’s design and programming. “The Prow Sculpture holds a very prominent position in the city. We knew it would be great from the beginning.” Two years in the making, the 10-ton sculpture fabricated by Cinnabar is composed of strips of double-sided translucent polycarbonate panels, measuring 2 x 8 feet, 6 x 6 feet, and 4 x 12 feet and supported by a vertical 121-foot truss. Behind the polycarbonate panels are 36 LED panels from Scharff Weisberg that essentially act like custom light fixtures.

By day the sculpture has a light and airy form, appearing to float in its glass showcase. From 4 to 11 pm daily, the sculpture’s panels are illuminated, via a control system from Scharff Weisberg, creating a series of transformative looks presenting unique views to all of Columbus Circle. The illuminated panels also serve as a Symbolic Clock pausing every 15 minutes to tell the time.

The fluid lighting design, by Ted Mather working with RomeAntics, follows themes inspired by New York City, the seasons and jazz improvisations. The lighting program is comprised of Progressions, slow rhythmic sequences which may include seasonal elements such as snowflakes and falling leaves which cascade down the sculpture’s face; Interludes, static moments in time which suspend their colorful vignettes for 30 seconds before dissolving into the next color-filled moment; and the Symbolic Clock. The lighting slowly ascends, descends and weaves across the panels in three-minute programmed sequences. The production designer was Brian Webb.

Since lighting plays such a key role in the Prow Sculpture, “We began talking to Scharff Weisberg during the mock up phase,” Rome recalls. “In designing the sculpture we kept in mind that, with its Columbus Circle location, each side needed to offer unique and distinctive views.” “We’ve had tremendous positive feedback from those who have seen the sculpture,” notes Scharff Weisberg operations manager, Ron Brodeur. The sculpture’s light panels are illuminated with 768 linear feet of Color Kinetics Icove LED color fixtures, individually controlled and permitting a smooth transition of hues across the length of any given panel. Each panel has a single row of fixtures across the top and bottom, so the top of the panel can be red, for example, while the bottom is yellow, mixing to orange in the middle.

“Since the Prow itself is a fairly small enclosure, we installed 12 automated VARI*LITE VL3000 moving light luminaires with wide-angle projection on the north side of the sculpture,” Brodeur explains. The fixtures can change colors with a color mixing system that also allows soft transitions from color to color using CYM color mixing. “We also added glass break-up patterns to add more texture to the sculpture’s beautiful palette of colors.”

A rack-mounted Grand MA replay unit from Scharff Weisberg controls the sculpture’s lighting cues from the data center in the Time Warner building. The powerful and flexible console was required to handle the approximately 2,500 control channels required by the LEDs and VARI*LITEs.

To give the sculpture’s creators the proper perspective for programming it, Scharff Weisberg brought another full Grand MA console to a room in The Trump Hotel directly opposite Columbus Circle. From this vantage point the designers could devise the entire 4 to 11 pm look over the course of three nights using a wireless connection to access the control system in the Time Warner’s headquarters. “It was crucial that everyone be far enough away from the sculpture to view it in its entirety,” Brodeur points out. “With the wireless system we were able to test ideas and tweak and refine them.”



No comments yet — be the first.


Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s

A %d blogueros les gusta esto: