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Media Facades Festival Berlin 2008 septiembre 7, 2008

Posted by christian saucedo in Exhibitions.

Myths and Potentials of Media Architecture and Urban Screens

Artist Workshop: 2.-4. July 2008
Testscreening: 30. August, Lange Nacht der Museen

Exhibition: October 16 – December 12 2008
Conference: October 17 – 18, 2008
Urban Screenings: 17. October – 3. November 2008

The MEDIA FACADES FESTIVAL BERLIN 2008 is an innovative project, engaging a wide range of stakeholders with distinctive interests in the public space. Through round tables, a workshop, panel sessions, lectures, urban screenings on media facades and an architecture exhibition the event will promote a multi-disciplinary action research approach to technology, architecture and media art in modern cities.

Exhibition at the German Architecture Centre (DAZ)

This exhibition will explore the integration of moving images into the building facade as a communicative element, and its effect on Urban Space. A selection of innovative projects that have been realized in various cities will demonstrate possible connections between architecture and screens and highlight different artistic and architectural strategies. Practical technical information will give architects a deeper insight into the challenges and possibilities of utilizing new media in architecture.

Conference at the DAZ

The symposium will foster face-to-face contact and deepen the theoretical background of the issues addressed in the exhibition and workshop. Topics such as the following could be addressed:

  • The sustainable integration of digital moving images in the urban architectural landscape
  • The changing perception of architecture and public space in the digital age
  • Relationships between developments in technology, site specificity and new content
  • Interactive design and networking tools for the communication with citizens
  • Achieving a balance between commercial, communal and cultural interests

Urban Screenings on Four Media Facades in Berlin

Media facades are a new kind of exhibition format. Media artists and interaction designer will gain temporary use of four media facades and one interactive city terminal in Berlin and explore their cultural, political and social roles. These screenings serve as a demonstrative test platform for the public. They invite a wider audience to gain hands-on experience in this special connection of content, format, and site-specificity, and to take part in a new interactive infrastructure.

An Expert and Artist Workshop at the Collegium Hungaricum Berlin

We will initiate the process with a 3-day workshop with the 20 media-creatives selected through a call for participation. The objective of the workshop is for each participant to produce a piece for one of the 5 selected media facades. The first day consists of introductory lectures and discussions. The second day is scheduled for site visites and exchange within the group together with the screen operators at the location of each screen. The third day will be reserved for further discussion among the participants and organisers.

Round Table

Public Round Table meetings of the Urban Screens Network Berlin accompany the festival. This expert-network attempts to develop a sustainable concept for a long-term cultural program on urban screens in Berlin. Discussions will take place during important key events in Berlin such as the des Art Directors Club, the Medienwoche (Mediaweek) and the Art Forum Berlin.


A detailed publication documenting the festival (Conference, Urban Screenings, Exhibition) will be produced to guide the further development in the field.

Action Research Process and Timeline


Recently posted:

Exhibition Duration Changed
In order to pool our events and to underline the festival character we moved the exhibition opening to the Oct 16, 2008. It will be open till Dec 12, 2008. This will save time and travel costs, especially for exhibition participants who want to attend the conference on Oct 17 and 18.

The Festival



Urban public space – understood as open, civic space – is a key element in the development of European urbanism. It is based on a well-balanced mix of functions and the idea of the inhabitant as active citizen.

We currently face a transitional period of restructuring social networks in a globalised world. This is resulting in various experiments with new types of relations and exchange processes, supported by the developing interactive new media tools. In order to maintain the social sustainability of our cities, it is important to connect this new virtual space for development of public sphere and social exchange with the acquisition and reactivation of urban public space.

A spreading feeling of fear in public space connected with a notion of being disconnected from ones surroundings reminds us that virtual spaces cannot alone function as alternative spaces for exchange and production of identity in a modern society.

The content of media facades and digital moving Images in public spaces should not only be determined by market forces, yet should follow urban necessities. Therefore we aim to transform the growing number of digital architectural surfaces in our cities into experimental visual zone on the threshold of virtual and urban public space, contributing to a liveable urban society.

The changing architectural relationship between image, structure and representation has been long predicted by Architecture and Media critiques such as Paul Virilio und Robert Venturi.

Media façades can combine aspects of lighting and graphics in formats determined by the architecture, these might differ fundamentally in format, resolution and dimension from the rectilinear media image. Moving imagery has increasingly become interactive and emergent and often have to work without sound, so they question narrative storytelling known from other traditional media. Content can be synthesised from or driven by information from the environment, whether it be from within the building or from the outside world, or through channels such as the internet. In connection with locative and mobile media, new forms of content production can develop that create through participatory approaches new relations between the imagery and the surrounding urban space and its citizen.

There’s a growing need for the research of different creative contents that are able to make these new media for urban space vivid and attractive. Creatives in the different areas of media and culture are confronted with entirely new challenges in respect to resolution and distribution of pixels; there are also new forms of interaction arising from the specific dimensions of size and distance that differ basically from classical media formats. And how can we experiment with the element of audio, without constantly showering the open public space with sound?

It is very likely that new job descriptions and creative practices will emerge out of the new field of media architecture. It is still undetermined how roles for the production of content and displays will be distributed, and what standards can be applied for assessing projects. Building with media facades are a challenge for architects, creatives and planners, as they require a profound knowledge of the technical aspects, offer new design objectives and lead to new possibilities for communication in urban space.

The fact that the surface of a building and hence its character is subject of permanent change enables new relations with the local environment and the involvement of citizens in content manipulation.

The MEDIA FACADES FESTIVAL BERLIN is an important contribution for the emergence of a discourse among actors in the field and the development of trend-setting projects in order to avoid undesirable visual overload and to achieve a better acceptance.


October 16 – december 12 2008
The exhibition at the German Centre for Architecture (DAZ) is aimed at an international expert audience of architects, designers, media artists, urban planners, politicians, facade planners, display manufacturers, advertising agents and investors, as well as the interested public. It focuses on the increased impact of digital images and building surfaces. Combining architectural structures and displays creates hybrid forms that are generally called media architecture. The exhibition shows various architectural and artistic strategies of how this new design task is being used by analysing and comparing realised media architecture and innovative concepts. Technical myths of media facades as well as their practical aspects such as LED technology, facade detail solutions, screening- and financing concepts, energy use, etc. will all be subjects of the exhibition. Methods and potential of interdisciplinary design of media architecture will also be analysed.

Elements of the exhibition
The exhibition has three parts
• Intro – This part serves as an introduction to the subject and room orientation. Comprehensive subjects include facade types, content formats, energy consumption, and display features, including referencing to the exhibits.
• Realised projects – 18 projects will be compared and documented on 9 backlit boxes screened from both sides. Prototypes of facade elements, models and other material will be available in close proximity to the project for illustration purposes. Displays are available at the walls of the exhibition rooms for additional video- and photographic material.
• Innovative artistic concepts and technologies – Objects (installations, prototypes, videos) with particularly future-oriented approaches to media architecture will be presented in this area, for example artistic contributions or snapshots and prototypes of current technical development and design stages.
The exhibition will be published as part of an extensive festival documentation. Each exhibited project will be presented in its own area with text and pictures.

Integration into other festival events
The Media Facades Conference 08 will also be held in the premises of the German Centre for Architecture (DAZ). Lectures and discussions will be held within the framework of the exhibition, which is also open to conference visitors.
Bus tours to screenings on Berlin media facades leave from and arrive back at the DAZ and provide an invitation to visit the exhibition.
Prospects The exhibition will travel to Austria next year. Talks are currently being held with the curators of “Linz 2009 European Capital of Culture”.

Information for sponsors
As described above, object can be made available to illustrate the project, which will allow companies involved in the realisation of the projects to present their products and services. If possible, the role of consultants and executing companies will be illustrated in the explicatory texts.
Since every project has been designed and realised differently, we try to emphasise the particular challenges and special features of your products or services. Please do not hesitate to contact us!

Gernot Tscherteu, Mediaarchitecture Group, Vienna


Information about the venue (DAZ)

The DAZ was initiated by the Association of German Architects (BDA). The aim of the German Centre for Architecture is to contribute to a vivid construction culture on a regional, national, and international level. The DAZ presents current architectural positions and trends and wants to create room for discussion and promote a better understanding of architectural issues through exhibitions, side events and conferences. The centre’s programme helps to build bridges between producers, users and clients of architecture.

The DAZ features in the 210 square meter large Scharoun Saal exhibitions and current architectural positions of the developments in the national and international scene.

Workshop and Screenings on four media facades and one multimedia terminal in Berlin

Media architecture as a type of urban screens are a new exhibition and media format. The aim is to explore the wide variation of possible creative non-commercial content in this interdisciplinary project. Five media facades and one multimedia-terminal in central Berlin will serve as test areas for creative contents. The main focus is on exploring a new format in terms of content, form, spatiality and local relation. A three day workshop for the 20 selected participants/teams of artists will be organised to prepare for the two production phases. The first results will be tested for feasibility in an early test screening. Experiences and observation of the audience’s reaction will publicly be discussed in a panel discussion after the screenings at the Art Forum Berlin and will be summarised in a publication.

The Four Media Facades in Berlin

1. SAP media facade in the Rosenthaler Straße
2. O2 World media facade
3. Night screen at the Gasometer Schöneberg
4. Projection facade of the Collegium Hungaricum Berlin (CHB)
5. Wall-terminal, in front of the CHB


2.-4. July / Workshop (3 days)
End of August / Test screenings on the four facades (1 day)
17. Oct / Vernissage of the urban screening at the facade locations in the context of the conference and
17. Oct–3. Nov / Urban Screenings on the media facades (16 days)
Beginning of Nov / Discussion and presentation at the Art Forum Berlin


17.-18. October 2008, German Architecture Center, Berlin


The conference is featuring and exploring media architecture as urban screens, a relevant issue for experts as well as for the concerned general public.  Architectural issues and visions will be discussed especially in the context of the interconnected issues of content, infrastructure and financing/cooperation models. Considered reflections shall help prevent the emergence of a visual overload of our future cities. The conference will foster face-to-face contact and deepen the theoretical background of the issues addressed in the exhibition and workshop. Topics such as the following could be addressed:


−  The sustainable integration of digital moving images in the urban architectural landscape

−  The changing perception of architecture and public space in the digital age

−  Relationships between developments in technology, site specificity and new content

−  Interactive design and networking tools for the communication with citizens

− Achieving a balance between commercial, communal and cultural interests

See also the introduction

Round Tables

Urban Screens Network Berlin

The city of Berlin is adopting the internationally established concept of Urban Screens, a chance for the establishment of a sustainable network of interested players from culture commerce and the public sector. The Urban Screens Network Berlin is functioning as local catalyst for a redifinition of this growing infrastructure in public spaces, which is more and moe influencing the visual shape of our cities. The network is initiated through Round Table Meetings with selected local players

In the context of the Media Facades Festival Berlin, Round Table Meetings will serve as a preparatory communication platform for the event and are presented in public during the Art Directors Club, the Mediaweek (Medienwoche) and the Art Forum Berlin.



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