Hedlights noviembre 4, 2009Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. eness
Edificio. Port Hedland Silo
Ciudad. Port Hedland WA
Port Hedland sits plump on the northwest coast of Western Australia and synonymously harbours the largest port in Australia. Port Hedland is coincidentally blessed with natural resources such as natural gas, salt and iron which are managed by large corporations. ENESS were invited by BP to deliver a concept that would see an otherwise rustic silo become a digital canvas for local students
Regional communities, like Port Hedland, inherently have issues in keeping the community engaged and inspired. The landscape at Port Hedland has been described as something out of a Mad Max set, with temperatures to match. It is not surprising that BP and BHP Billiton are campaigning to provide this town with an injection of unique creativity. The young people of Port Hedland have volunteered to directly contribute to the look and feel of their home in response.
Together, BP and ENESS are providing an opportunity for young people in regional Australia to express themselves through their art and simultaneously gain some ownership of their town. This is a unique exercise in corporate citizenship that ultimately gives the business and the community a shared space.