Adobe Interactive Wall noviembre 21, 2009Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Interactive
Tipo. Proyección a gran escala – interactiva
Edificio. Virgin Megastore in Union Square
Ciudad. Nueva York
According to an article in today’s NYT,
Adobe will unveil an interactive wall of projected animation [see video] this morning in Union Square, along the 14th Street side of the Virgin Megastore. As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall, who will then be able to control a projected slider button at the bottom of the wall. As the selected pedestrian continues walking and moves the slider along, the wall will start displaying colorful animation and playing music, effects that will grow or recede at the pace that the person advances or retreats.
Adobe software is a well-established tool for anyone working, or even dabbling, in computer-based design. But in order to market its new Creative Suite 3 software package, Adobe has temporarily abandoned the computer screen in favor of a busy New York street.
Adobe was to unveil an interactive wall of projected animation Friday morning in Union Square. As pedestrians walk past the wall, infrared sensors will lock on to the person closest to the wall; that person then will control a projected slider button at the bottom of the wall.
As the selected pedestrian continues walking and moves the slider along, randomly-generated, colorful animation and music will spring out of the wall, developing or receding at the pace that the person advances or retreats. When each selected pedestrian reaches the end of the wall, “their” design will be in full blossom, above the campaign’s message: “Creative license: take as much as you want.”
The wall, which is 7 feet high and 15 feet wide, or about 2 meters high by 4½ meters wide, will be recreated in London in early August, at Piccadilly Circus.
The walls were conceived as part of an online marketing campaign that began last month, after six months of development with Goodby, Silverstein & Partners. The agency, which is part of the Omnicom Group, has worked with Adobe since 2001.
Adobe is shilling for its Creative Suite 3 with a 7×15 ft. interactive wall outside of the Virgin Megastore in Union Square that debuts this morning. The display grants the closest passerby control of a slider button on the bottom that manipulates what’s projected based on their walking speed and direction, producing different effects in the animation. It also reacts incidentally to the crowd around it, which should make the glorious pedestrian congestion in that area even more awesome.
While definitely slick, the implementation of the idea actually seems somewhat limited, and doesn’t make full use of its potential—imagine a 20×20 foot version of Microsoft Surface that people could just walk up and draw on. If it recorded every stroke made over the display’s duration, it could turn into a really interesting mass art project, for instance. Sure, you’d probably wind up with more than a few obscene renderings, but it’s New York, people can handle it.
That said, Adobe is at least slightly savvy to its users, immediately torpedoing the idea to stick the demo in the tourist hellhole (or just general hellhole) that is Times Square, despite its heavier foot traffic.
If you want to check it out but don’t feel like rushing out right now to beat the sweating masses to 14th St., don’t worry, it’ll be there for a month.