Augmented Sand Sculpture febrero 13, 2010Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. Theo Watson & Emily Gobeille
Edificio. Augmented sand sculpture
For the groundbreaking of the new Film Museum site in Amsterdam Overhoek I was asked by Wieden + Kennedy to develop an augmented projection to dynamically unveil a five meter long sand sculpture of the future building. Working with Emily Gobeille we developed a two minute animation that unveiled the building in a series of stages that highlighted both the architectural elements of the building as well as giving a preview of what people would experience inside.
Thijs Biersteker – Art Director, Karian Weijers – Copywriter: W+K
Theo Watson – Concept, software development, soundtrack
Emily Gobeille – Visual design and animation
The Sandfactory – Sand sculpture and all round greatness!