1901 febrero 24, 2010Posted by christian saucedo in Video.
Tags: Spectacle, Video
Director vídeo. Bogstandard (Dylan Byrne and Ben Strebel) & Produced by Kin Woo for Dazed Digital
Colaboración media. Editor Prano Bailey-Bond Postproduction Bogstandard
Rule number one of setting the comeback trail on fire? Tear up the rulebook. Release one of your finest songs (‘1901’) as a free download on your website (getting more than 2 million hits in the process) and then go on to play the biggest American TV show out there (‘Saturday Night Live’). Which is exactly what those masters of the Gallic pop-rock crossover, Phoenix have done. For their 4th album, ‘Wolfgang Amadeus Phoenix’, childhood friends Thomas Mars, Laurent Brancowitz, Deck D’Arcy and Christian Mazzalai have returned to the spirit of their first album and conversely have produced their most forward-looking and adventurous album yet. Produced by Philippe Zdar of Cassius, they start as they mean to go on with the effortlessly breezy ‘Listzomania’, which then segues into the irresistible adrenaline rush of ‘1901’. Demonstrating the giant leap they’ve made from when they were Air’s backing band over 10 years ago, ‘Love In A Sunset’ is their most epic creation, a 7-minute swell of atmospherics that neatly divides the album in two. Elsewhere, the shimmering pop thrills on abundant display here point to this becoming an album to crank out loud during the encroaching summer months.
To celebrate the album launch, Dazed Digital commissioned emerging video directors,Bogstandard to make a video for their song, ‘1901’. In a first for Dazed Digital, this will exclusively be premiered here and on the Subterranean show on MTV USA. Here you can also check out behind-the-scenes photos from the video shoot and an interview with directors, Dylan Byrne and Ben Strebel of Bogstandard on the next page.
The day before the video was shot, I caught up with Christian Mazzalai and Deck D’Arcy on a balmy Spring day in the park.