McAfee Mint Plaza marzo 9, 2010Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. OBSCURA digital
Edificio. The San Francisco Old Mint Plaza
Ciudad. San Francísco
Party goers and RSA conference attendees couldn’t believe their eyes as The San Francisco Old Mint Plaza was literally transformed in front of them. Obscura created an experience for McAfee Software’s customers and guests that dazzled, mesmerized and amazed.
Using two historic buildings built in1854, as the ultimate canvas, Obscura used over 6,000 pixels of high definition video, 7 HD Christie projectors, surround sound systems and Obscura’s proprietary technology to create the ultimate sensory experience.
So this was a really sweet project. Ricky and the boys hoisted 5 20K Christies up to the 4th floor balcony overlooking the plaza. The other two were stacked away on the ground and off at a 40 degree angle from the smaller building.
We modeled the entire space in 3D and then created media for it in 3DSMax. Very cool.
The media we created was designed to work directly with the architecture and synchronized to a music track created by our own Alex Oropeza. Some of the new guys did some really amazing work with the media, and the FireFrame software did the trick by synchronizing and blending all the projectors and fitting it perfectly with the old SF Mint building.
The project was commissioned by one of our clients, McAfee, who are great to work with and really creative.
Anyway, the project was amazing and may tour. Stand by.