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MEDIA FACADES SUMMIT 2010 marzo 10, 2010

Posted by christian saucedo in Conference.
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Top-creatives and leading experts in the field of media-facades present different approaches to design and their most important projects.

Through significant progress in LED engineering, the past years have witnessed an increasing development of media-facades and media-architecture, which merge buildings and light spots. Buildings thereby increasingly function as media-screens or turn in to animated architecture. Most recent examples in this field include the Bayer headquarter in Leverkusen, the new Ars Electronica Center in Linz or Yasni Hotel in Dubai. Due to the decrease in the price for LEDS and their constant increase in luminosity, one can expect in the next years further progress in this process of fusion, together with its integration into contemporary architecture, but also heated discussions about the usefulness or uselessness of these developments. The Media Architecture Institute aims at fostering discussion about this topic and directing it on to the right tracks. Since 2006 we are running mediaarchitecture.org to collect examples of such projects and analyse their technical background, as well as their creative potential, but also possible risks for the cityscape.

About MEDIA FACADES SUMMIT 2010

After the Media Architecture Conference London 2007 and the Mediafacades Exhibition Berlin 2008, the Media Facades Summit 2010 will again gather the central players in this new field. Creative minds and top experts for media-facades will present different approaches to design and their most important projects.

The lectures and following panel discussions will deal with the following issues:

  • – How do media-facades make architecture change?
  • – Which part does technology (for example LED technology) play in the design process?
  • – What effects do media-facades have on the perception of a city?
  • – How can residents become involved?
  • – How can benefits and risks of media-facades be evaluated?
  • – Are we wasting energy with this sort of technology?
  • – In which directions could this topic be developed? Are the visions of “Minority Report” or “Blade Runner” being realized or even excelled?

Astrid Piber of UNstudio, Rogier van der Heide, Christoph Kronhagel and Realities:United will participate in this event. For information on other lecturers and current details, please visit

April 12th, 2010
Sparda Bank,
Osloer Straße 2,
60327 Frankfurt am Main
Start: 4 p.m.
Organizer: Media Architecture Institute
mediaarchitecture.org
Free admission

The event will be held in English.

Thanks to Helmut Bien (Projektbüro Luminale) and Sparda Bank.

Send questions to ask@mediaarchitecture.org

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