Breezeway marzo 13, 2010Posted by christian saucedo in Technology research in surfaces.
Tags: T. research - Interactive surface, Technology research
Desarrollo tecnológico. superficie interactiva
Investigación y desarrollo. Electroland
Electroland has designed a unique Target branded interactive experience adjacent to the newly reopened Rockefeller Center top floor observation decks. The Interactive Breezeway engages pedestrians in an ephemeral interactive encounter where their position and paths are traced by colorful avatars and effects.
Visitors to the Breezeway space participate in an immersive videogame-like environment where human motion is translated into patterns of sound and light.
The walls and ceiling are lined with an electronic “intelligent skin” composed of more than 24,000 LED lights behind translucent white glass, which is capable of creating intense RGB light effects. Ambient sounds accompany the different light patterns and reinforce the interactive relationship.
Each visitor is assigned a “personality” by the tracking software and is in turn followed by patterns of colored lights. For instance, a green light might persistently follow one visitor, a red light might follow another person, and a blue light a third. Electroland software, integrated with Tyzx technology, is able to modulate patterns depending on numbers of visitors, time of day, and levels of activity in the room.
No other vision technology we evaluated could handle the challenges caused by the dynamic lighting conditions of this project…
said Damon Seeley, co-founder, Electroland. “Thanks to the Tyzx 3D person tracking system, we were able to create a spectacular interactive experience that is easy to appreciate and rewarding for all ages and types of visitors.”
The Electroland Target Breezeway project opened to the public in late 2005 and is expected to continue for another two years. For more information and to see photos of the Electroland Target Breezeway experience, go to http://www.tyzx.com