Puma Lift abril 10, 2010Posted by christian saucedo in Other projects.
Tags: Other projects
Puma: Lift Commercial
The new campaign for the ultra lightweight, 173 gram PUMA L.I.F.T. shoe.
New York based creative agency droga 5 and director Rupert Sanders from the LA production company MJZ (who also have Spike Jonze on board) have produced this great commercial for German show manufacturer Puma. It utilizes the technique of video projection mapping in a very cool and charming way. Also the accompanying print campaign uses this style.
get more at: http://www.puma.com/lift