Nike x CCTV abril 23, 2010Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. Nike
Edificio. CCTV building
Like a giant awaken from its slumber. The new headquarter complex of China Central Television(CCTV) raise above the busy cityscape of Beijing. Designed by architect Rem Koolhaas and hisOffice for Metropolitan Architecture (OMA), the A L-shaped monolith, along a few other structures within the compound, recently received a new “skins” treatment as workers rush to completion for the Summer Olympic. Created by Nike China, the “skins” are actually digital projection slideshow. It highlights the members of the Chinese Olympic team, who are determine to win the most gold medal this Summer. To see their individual story, you can visit the special Nike Gold website for more in-depth video on each athlete.