Dream Cube // Shanghai Corporate Pavillion mayo 4, 2010Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Responsive
Tipo. Fachada media -reactiva
Autor. ESI Design, Zang Feng & Yung Ho Chan
Autor de la instalación. ESI Design
Edificio. Shanghai Corporate Pavillion
ESI Design, a pioneer in the field of experience design, previewed the Shanghai Corporate Pavilion for the 2010 World Expo in Shanghai. Opening on May 1, the 40,000 square-foot Pavilion, known as the “Dream Cube,” encourages visitors to participate in an impressive multimedia experience comprised of cutting-edge technology, dreamlike environments, collaborative social spaces and sustainably designed materials.
Inspired by the citizens of Shanghai, the Dream Cube leads visitors through a beautiful story of the city’s past, present and future. The experience also transforms moment-by-moment via the spectators’ collective participation. Crowd-sourced photos uploaded by the public at the Dream Cube website blend with stunning video on immense media walls. Beds of glowing LED crystalline reeds change color with the sweep of visitors’ hands. A 360-degree interactive theater showcases the audience’s gestures and physical actions, which trigger dramatic changes to millions of LED lights on the Dream Cube’s façade. In these and many other ways, the Dream Cube promises to set new trends for future designs of World Expo experiences and other large-scale public events.
The inspiring story of Shanghai, from its ancient past to its limitless future, is a story about the transformation of the city and its people said Edwin Schlossberg, principal designer at ESI Design. We wanted the Dream Cube design to astonish visitors, while offering them personal ways to participate in its dramatic transformation over time.
Technological Detail and Environmental Protection
1. Solar Energy System
The Shanghai Corporate Pavilion features a 1600m2 solar heat-collecting tube on the roof. These solar tube can collect solar energy to produce hot water up to 95°C. Ultra-low temperature power generation techology, a novel way to generate electricity through solar power. The power generated using this technology can be used for both the exposition and for every day.
2. Recycled Plastic materials
Shanghai produces nearly 30 million of waste CDs every year, and only 25% of them are reclaimed and recycled. If these CDs were reclaimed and washed, they could be used to produce polycarbonate granules and manufacture more polycarbonate plastic products. The external facade materials of the Shanghai Corporate Pavilion will use polycarbonate transparent plastic tubes to create its dreamlike appearance. After the Expo, also plastic tubes can be easily recycled to reduce social wastage.
3. Water/mist System
For the Shanghai Corporate pavilion, rainwater will be collected and recycled. After such treatment as sedimentation, filtration and storage, rainwater can be used for daily purposes at the pavilion and for the “mist” in particular. The mist can lower the temperature, purify the air and create a comfortable climate in pavilion. The spray can also be used to form various patterns under ceiling of entrance hall and make the overall appearance of the Shanghai Corporate Pavilion fresh and elegant
Client: SHANGHAI GUOSHENG GROUP CO., LTD.
Pricinples: Yung Ho CHANG
Project Architect: Zang Feng
Project Team: Wang Siuming, Liu Lubin, Wang kuan, James Shen,Qiu Yukui, Liang Xiaoning, Wang Lin, Wu Xia, Zhang Minghui, Wu Jie, Chen Guannan, Tang Hung Fai
Consultants: Center for Engineering Design and Research under the Headquarters of General Equipment
Structure and Material: Steel
Building Area: 4949 sq. meters
Design Period: 2008-2009
Construction Period: 2009-2010