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Viral Advertising mayo 17, 2010

Posted by christian saucedo in Large scale projections.
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Tipo. Proyección a gran escala – autoactiva

Autor de la pieza. Ben Lloyd

Edificio.

Ciudad. Londres

País. Reino Unido

Año. 2009

Web. http://www.iambenlloyd.co.uk/Fred%20Perry.html

Imágenes. http://www.iambenlloyd.co.uk/Fred%20Perry.html

Video. http://vimeo.com/9289526

Vía. http://www.iambenlloyd.co.uk/

Descripción

Description

Moving image response to the 2010 D&AD Student Awards brief set by DeFacto, Nottingham. The brief set for Fred Perry, asked for the production of a underground viral campaign that drives an audience to the Fred Perry Subculture music website. The outcome is a viral campaign that reaches the audience on a number of levels. The main focus of the campaign is to bring the brand back onto the street. Using this notion, I took the visual emphasis of a ‘beat’ and replicated it to a number of different tracks featured on the website. This gave a visual metaphor for ‘unheard music’. The campaign infects environments and produces a buzz through towns and cities nationwide.

Each visual comes with a QR tag which appears at the end of the looped animation. This tag, when captured on a smart phone downloads the track free to the device. The user then has the option to send and share the track using a number of social networking platforms such as MMS/ Facebook/ Twitter and Myspace.(Treatment below)

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