BMW Asia Insider junio 4, 2010Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. Publicis Asia
Edificio. Suntec City Mall Towers 2 & 3
Besides translating BMW’s interpretation of JOY into a 10-minute long 3D animation, the projection will also be featuring Singaporean’s reflection on what JOY means to them through short interviews with individuals from all walks of life.
To make the session an interactive one, an open invitation has been made to the public who will also be encouraged to convey what JOY means to them via SMS or through postings on the BMW Asia Insider fan page on Facebook. Selected messages will be included in the 3D projection.
A first in Singapore, this captivating feat of bringing ordinary buildings to life through the realistic 3D projection is made possible by NuFormer Digital Media, which was responsible for similar 3D projections on various world landmarks such as the city square of Frankfurt, the entrance of the Tivoli amusement park in Copenhagen, and the Vilnius City Town Hall in Lithuania, amongst others.
Through this ground-breaking 3D animation display, we hope to spread the joy which lies at the core of the BMW brand,” said Mr Lito German, Marketing Director of BMW Asia. “At the same time, we seek to share the many facets of JOY and how it has driven the success of remarkable everyday people.