Kaleidoscopic Fashion Spectacular septiembre 7, 2010Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Auto active
Tipo. Fachada media – autoactiva
Autor. mother new york & LEGS
Autor de la instalación. mother new york & LEGS
Edificio. Standard Hotel
Ciudad. Nueva York
To promote Target’s new clothing range, Mother New York staged a multicoloured light show in 155 rooms of New York’s Standard Hotel
Ever since it opened in 2009, New York’s Standard Hotel has attracted (and even encouraged) its fair share of exhibitionists. The hotel’s huge windows are clearly visible from the street and the High Line Park which runs underneath. Cue all kinds of shenanigans.
To promote Target’s autumn/winter fashion range, Mother New York took over 155 south-facing rooms at the hotel last night to create its Kaleidoscopic Fashion Spectacular, which also featured a runway show at ground level.
The whole south side of the hotel was lit up in a choreographed light and dance show, with performers in 66 of the rooms.