1075 Peachtree septiembre 20, 2010Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Auto active
Tipo. Fachada media – autoactiva
Autor. Moment Factory
Edificio. 1075 Peachtree
Ciudad. Atlanta, Georgia
The lights and images become part of the body of the surface they inhabit. Does the light mold itself to the architectural forms or do the structures themselves arch into the light? An organic relationship, the urban environment is subtly activated to engage both employees and passersby.
Moment Factory was invited by PHA Lighting Group to create an LCD media façade to serve as a continuous visual animation for their iconic location. Integrated into the architecture, the media façade creates an impression of the building as a living organism. The technology is hidden – it is the experience that engages the public.
A framework of 5000 pixel RGB LED screens was built on the building’s façade. To avoid use of a matrix, the units are laidout in a quincunx form to make an asymmetrical whole. A prismatic Lexan used for projection warps the pixels to create an impression of 3D.