H.M 3D projection noviembre 26, 2010Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. Muse Amsterdam
Edificio. H&M Building
País. Países Bajos
On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. An old fashioned music box pops opens up and music notes floated out that lights up rooms. A big eye peers inside the dollhouse setting of a climax. Layers of silk, wool and jeans fabric are peeled away of revealing the flagship store. The red ribbon reties itself and is met with a large cheering crowd.
Monday 22 November in Amsterdam’s city centre (the Dam) the red carpet was rolled out, to celebrate the opening of the 6 story H&M flagship store. The guests were dressed in the exclusive Lanvin for H&M collection. These VIPS gathered on the most famous square in Amsterdam and were treated to a unique surprise.
Concept & production was done by Muse Amsterdam.
Concept: Sander Ejlenberg, Liat Azulay
Art director: Phila Beroud
Designer: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Michael Littaur
Project management: Wouter Donkers, Machiel van der Heijden