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H.M 3D projection noviembre 26, 2010

Posted by christian saucedo in Large scale projections.
Tags: ,

Tipo. Proyección a gran escala – autoactiva

Autor de la pieza. Muse Amsterdam

Edificio. H&M Building

Ciudad. Amsterdam

País. Países Bajos

Año. 2010

Web. http://muse.nl/


Video. http://www.youtube.com/watch?v=MlanLBDHsqI

Vía. http://muse.pressdoc.com/10791-3d-projection-mapping-in-the-city-centre-of-amsterdam-for-h-m



On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. An old fashioned music box pops opens up and music notes floated out that lights up rooms. A big eye peers inside the dollhouse setting of a climax. Layers of silk, wool and jeans fabric are peeled away of revealing the flagship store.  The red ribbon reties itself and is met with a large cheering crowd.

Monday 22 November in Amsterdam’s city centre (the Dam) the red carpet was rolled out, to celebrate the opening of the 6 story H&M flagship store. The guests were dressed in the exclusive Lanvin for H&M collection. These VIPS gathered on the most famous square in Amsterdam and were treated to a unique surprise.

Concept & production was done by Muse Amsterdam.

Concept: Sander Ejlenberg, Liat Azulay
Art director: Phila Beroud
Designer: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Michael Littaur
Project management: Wouter Donkers, Machiel van der Heijden



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