King´s Road Tower diciembre 13, 2010Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Auto active
Tipo. Fachada media – autoactiva
Autor. Arq. Abdulla Deghaiter
Edificio. King´s Road Tower
País. Arabia Saudita
The largest working video screen in the world was inaugurated today at the king’s road tower in Jeddah, saudi arabia. The screen measures almost 10,000 sq m and was designed, built and installed by French company Citiled, a world leader in tailor-made «Media Façade» projects for integration into architecture. this achievement places Jeddah firmly in the forefront of large-scale architectural innovation and gives a dynamic image to this city resolutely rooted in the future.
The technological challenge of this unprecedented project, in view of their Citiled was the company chosen by the project initiators to take up expertise and their prestigious past achievements (e.g. the agbar tower designed by architect Jean Nouvel in barcelona, the hermes building in singapore, the Cocor luxury shopping centre in bucarest, etc.).
21 floors on the north and south façades and 16 floors on the west façade have been equipped with LED screens developed by Citiled, i.e. a total of 9,850 sq m and more than 5 million LEDs, making this structure the largest Media Façade in the world installed on an inhabited building.
It took more than 6 months to produce the 10,000 sq metres of this media façade, occupying a team of around twenty engineers and craftsmen for 3 months during the project design phase and then 6 months for installation and testing.
Citiled uses patented technological innovations and was able to develop and implement systems that are almosttransparent when mounted on the façades, guaranteeing daylight for the building’s occupants and preservingvisibility.
This achievement demonstrates how the city will look in the future, a future where buildings will be interactive withcontrolled energy consumption. buildings will become theatrical stages bringing together an interactive communityaround them and the content they display.