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Media facades: when buildings start to twitter enero 6, 2011

Posted by christian saucedo in Historical references.
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The timeline depicts international media facades with their different artistic, social or brand messages up to interfaces like iPhone Apps or brain sensors for public participation. The movie is a shortened version of the lecture, “The semiotics of media facades – When buildings start to twitter” that was presented at the Parsons The New School for Design in New York in 2010.

Luminous tweets and retweets

During the day, façade structures with their windows and material combinations grant a specific building image to the public. However, after sunset electrical light is the medium for an architectural image. The light appearance sends an atmospheric signal to the citizens like hang on in front of an asleep structure, look at an inviting but static façade or enjoy a vivid architecture sharing short stories. In the last decade, media facades have become a widespread element for luminous tweets. They establish a network between the building owner and the citizens, sometimes driven by aesthetical debates, other times by commercial intentions to avoid traditional light advertisement.

The pursuit of persuasion by way of big screens gives the impression that size receives a higher relevance than content, comparable with the large amount of trivial tweets in Twitter. Various media facades appear as monumental monologues repeating a fixed animation daily. A few facades use signals from the environment and transform them into a play of light and shadow. Others emerge as urban dialogues when buildings show combined moving pictures. Some even allow people to send messages to the building to receive luminous retweets. They turn the city into a community following the dialogue and with the respective Apps may possibly even gain a following community worldwide.

The historical overview of international projects covers various lighting methods and techniques from lighting designers as ag4, Arup Lighting, blinkenlights, Fusion, LAb[au], Licht Kunst Licht, L´Observatoire International, Mader Stublic Wiermann, Okayasu Izumi, magic monkey, Matthew Tanteri, Onur Sonmez , Qosmo, realities:united, Rogier van der Heide, StandardVision, Urbanscreens, Uwe Belzner, Yann Kersalé and architecture like Asymptote Architecture, Frank Gehry, Jean Nouvel, O.M. Ungers, Peter Cook, Peter Marino, UN Studio, schneider + schuhmacher, Simone Giostra, WOHA architects1. Artists like Doug Aitken, Jaume Plensa, Kurt Hentschläger and Zhong Song are included in the timeline as well.

Thomas Schielke
http://www.arclighting.de

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