Galleria Centercity Department Store abril 4, 2011Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Auto active
Tipo. Fachada media – autoactiva
Autor. UN Studio (Arqs. Ben van Berkel & Caroline Bos)
Autor instalación. –
Edificio. Galleria . Almacenes departamentales
The Galleria Cheonan building organisation employs a propeller principle. Four stacked programme zones, each thematically combining three storeys and containing public plateaus, are linked to the central void. The concept of the propeller is a fluent upstream flow of people through the building, whilst the propeller wings simultaneously stream visitors outwards to the plateaus on the various levels. On the facades a gradual transition from exterior surface to the interior plateaus accentuates the internal organisation. The facade is double layered. Both the outer glass shell and the inner skin comprise of a linear pattern created by the vertical mullions. During the day the building has a monochrome reflective appearance, whilst at night soft colours are used to generate waves of coloured light across the facade.
featuring a double-layered facade, the exterior is characterized by a trompe l’oeuil pattern of vertical mullions which skew the sense of scale of the 66,000 m2 building. Computer generated animations specially designed by UNstudio are incorporated into the lighting design, creating a media facade that illuminates the structure in a multitude of colours and effects. The dynamic display lends the retail facility a distinct identity, facilitating a holistic and site-oriented urban approach to branding. during the day, the building adopts a monochromatic reflective appearance.
‘the most interesting thing to me about the effect of the galleria cheonan is that, because of the organisation of the atrium and the moiré treatment of the facade, illusions are created which result in the seeming alteration of scales and the creation of double images. no image is permanent in this building,’ says ben van berkel, principal architect of UNstudio.
Design team: Ben van Berkel, Astrid Piber with Ger Gijzen, Marc Herschel and Marianthi Tatari, Sander Versluis, Albert Gnodde, Jorg Lonkwitz, Tom Minderhoud, Lee Jae-young, Woo Jun-seung, Constantin Boincean, Yu-chen Lin
Interior: Ben van Berkel, Astrid Piber with Ger Gijzen, Cristina Bolis and Veronica Baraldi, Lee Jae-young, Felix Lohrmann, Kirsten Hollmann, Albert Gnodde, Martijn Prins, Joerg Lonkwitz, Malaica Cimenti, Florian Licht, William de Boer, Eelco Grootjes, Alexia Koch
EXECUTIVE ARCHITECT/ SITE SUPERVISION/ LANDSCAPE ARCHITECT: GANSAM Architects & Partners, Seoul, Korea