FlashLight mayo 30, 2011Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Auto active
Tipo. Proyección a gran escala – autoactiva
Autor de la pieza. SOFT lab nyc
Edificio. sanaa museum
Ciudad. Nueva York
The Nuit Blanche was put on by Let Us Make Cake. SOFTlab was actually just one of several creative teams tapped to digitally “paint” the New Museum.
SOFTlab explains that the concept was driven by an observation that museums are becoming “more bureaucratic and protocol-driven.” The resulting animation shows the facade of the SANAA building being bound with neon-hued tape. Nice to see New York catching onto the projecting-on-buildings trend that’s been wracking Europe for the last year or two.