Port Authority Bus Terminal junio 2, 2011Posted by christian saucedo in Media facade.
Tags: Media facade, Media facade - Auto active
Tipo. Fachada media – autoactiva
Autor. GKD-USA and medienfassade ag4 media facade
Autor instalación. –
Edificio. Port Authority Bus Terminal
Ciudad. Nueva York
The Port Authority Bus Terminal will soon be covered in MediaMesh, a metal weave peppered with LED lights developed by GKD-USA. Taking effect in June, MediaMesh is akin to a fabric that can be wrapped around buildings and used as a potential advertising or art space while allowing exhaust fumes to escape.
By the end of June, the Port Authority Bus Terminal will be awash in graphics and light when a 6, 000 square foot stainless steel fabric embedded with LED lights wraps its way around the corner of 42nd Street and Eighth Avenue. The technology, known as Mediamesh, was developed by GKD-USA, a collaboration between a German light engineer firm and an American metal fabric manufacturer. The product is only four years old and allows LED imagery to wrap around buildings without disrupting interior views to the outside. But in the case of the Port Authority, the mesh allows exhaust fumes to escape while masking several giant X-trusses, a facade hasn’t exactly endeared itself to New Yorkers.
This is the largest scale application of the technology to date in New York (it’s also used on a smaller scale at the Crowne Plaza a few blocks away in Times Square). And while the Port Authority will likely be using the signage for advertising, the medium has been used for art installations, like a 4,000- hour video loop of a woman basket weaving that graces California State University’s Madden Library in Fresno.