Claw game enero 3, 2012Posted by christian saucedo in Large scale projections.
Tags: Large scale projections, Large scale projections - Interactive
Tipo. Proyección a gran escala – interactiva
Autor de la pieza. Goodby, silverstein & partners and Pearl media
Edificio. Roosevelt hotel
The brand launched an interactive, 3D projection mapped, billboard version of the classic arcade claw game, where consumers could navigate the claw to win prizes. One of the winners took home a 2012 Chevy Sonic. This is the first time users have been allowed to interact with a 3D projection, and the work went down in the Guinness Book of World Records as the largest 3D projection mapping ever. Pearl Media handled event and mapping.